On July 4, 1957, in Turin, Fiat presented the Nuova Fiat 500, which became one of the greatest icons of the car industry, and with which Fiat concluded a revival that had begun straight after the Second World War. On July 4, 2007, exactly 50 years later, again in Turin, Fiat will present the new Fiat 500 which will go on sale in Europe immediately after the launch. The new car will conclude an equally important cycle of revival and renewal for Fiat Automobiles SpA.

           The model confirms Fiat’s undisputed leadership in this category - a result of its extraordinary heritage of technical, design and human experience accumulated over a century of producing remarkable cars - and it takes a substancial leap forward in terms of comfort and safety, technology and equipment for this segment.

           The new 500 is the most up-to-date solution for the motorist who wishes to enjoy a car in complete freedom, appreciates it for day-to-day use, but also wishes to drive a car that is entertaining and practical, environmentally-friendly and accessible, as well as appealing and full of fun.. (H. FIAT 500 copy)